Campaign setup will take you five minutes, tops. Just choose your goal, then describe your ideal customer.
Frank gets straight to work testing different aspects of your campaign (platforms, websites, creatives) to find the one that works the best for your business. Oh, and he takes care of all your conversion tracking, too!
Frank invests your budget in a way that will get you the most bang for your buck; every aspect is measured at scale with the ultimate goal to maximize sales.