Frequently Asked Questions

Answers to all things Frank-related. Still looking for answers? Drop us a line!

Why should I use Frank?

Frank is the fastest, easiest, most-effective and probably the handsomest — way to launch an online display campaign. Not only is Frank connected to over a million of the most popular domains across the interwebs, but we offer a number of targeting methods to ensure you can target who/when/where/and how you please. It only takes two minutes to launch a campaign, and then Frank takes over and immediately gets to work optimizing your campaign so you can achieve the most bang for your budget!

What’s the optimal campaign budget?

Ok, this totally sounds like a cop-out but it really depends on who you’re targeting and what your campaign goal is. But since you asked, let’s say you’re targeting everyone living in a smaller city (10,000 people or less) — you can comfortably spend $100 for a month-long campaign and still achieve results.

On the flip side, let’s say you’re targeting all 8.5 million people in New York City. You’re going to want to spend more like $10,000 every month to make sure your message gets in front of all 17 million eyeballs.

Which sites is Frank connected to?

Frank is connected to millions of sites across the internet. These sites are accessed through their exchanges which are linked to our DSP (that’s demand-side platform). Sites include social networks such as facebook and youtube, e-commerce platforms like alibaba and ebay, and online publications such as forbes.com and many, many, many more!

Which locations can I target?

Our system offers almost every location in the world where there is some reasonable population. This means you can target anywhere from small towns to entire countries! Locations can be chosen as bulk rather than just one location.

What’s a DSP?

Whew, okay. Here goes nothin’….

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

What does RTN (Real-Time Bidding) mean?

Real-time bidding is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

What target group should I choose?

The best option for your first ad is to choose all target groups. Our system will optimize the campaign according to the results you are getting from the first campaigns. This means if someone from banking is more interested in your advertisements the system will start targeting them more!

How long does it take to start the campaign?

Within a few hours we can start the campaign. You should start to see results right away. But please give our system 2-3 days to start delivering real results since it takes a little time to really understand what works for your specific campaign.

Do I need to have banners to create the campaign?

Our platform requires you do upload at least 3 banners with the sizes 300×250, 160×600 and 728×90. We also have the ability to upload the 468×60, 320×50, 336×280, 120×600, 300×600, 970×90, 320×100, 970×250, 980×120, 930×180. The banners you can upload should be either static images (jpeg, PNG, etc) or animated images (gif).

Will I receive information about the campaign?

During the campaign you will see detailed information about how well the campaign is doing. After the campaign we will send a report that has even more information that can help you plan future campaigns.

What if the whole budget cannot be depleted?

If you have set budget that our system cannot successfully spend we will refund you after the campaign.

Do I need to pay a monthly fee to use your platform?

You will not have to pay any fixed monthly fees to access our systems.

Do I need to have a minimum budget spent to use your platform?

You will not need to have any commitment to use our platform. The only restriction is that your campaigns minimum budget has to be 100€.

Can I cancel my campaign?

Currently you can’t cancel the campaign from your analytics page. This feature will come soon. If you need to cancel your campaign, let’s say because you sold out your resources, then please let us know by e-mail hello@frank.ai.