Frequently Asked Questions
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Why should I use Frank?
Frank is the easiest way to start your online display campaign. We are connected to a lot of sites and offer a wide variety of targeting methods. The best thing about our platform is that it takes 2 minutes to start your first campaign. The reason why we have such a fast setup process is because most optimizing will be done by Frank based on the results of your campaign.
What’s an optimal campaign budget?
Depending on the target group this can be very different. When choosing a smaller city (10,000 people or less) then the campaign can be something like 100€ for a month. When having a larger metropolis then the campaign budget can be around 10 000€ depending on the length of the campaign.
Which sites is Frank connected to?
Frank is connected to millions of sites across the internet that can be accessed via exchanges which are linked to our DSP. Sites include social networks such as facebook, and youtube, e-commerce platforms like alibaba and ebay, and online publications such as forbes.com.
Which locations can I target?
Our system offers almost every location in the world where there is some reasonable population. This means you can target from the smallest town to the largest countries. Locations can be chosen as bulk rather than just one location.
What does DSP mean?
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences
What does RTN (Real-Time Bidding) mean?
Real-time bidding is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
What target group should I choose?
The best option for your first ad is to choose all target groups. Our system will optimize the campaign according to the results you are getting from the first campaigns. This means if someone from banking is more interested in your advertisements the system will start targeting them more!
How long does it take to start the campaign?
Within a few hours we can start the campaign. You should start to see results right away. But please give our system 2-3 days to start delivering real results since it takes a little time to really understand what works for your specific campaign.
Do I need to have banners to create the campaign?
Our platform requires you do upload at least 3 banners with the sizes 300×250, 160×600 and 728×90. We also have the ability to upload the 468×60, 320×50, 336×280, 120×600, 300×600, 970×90, 320×100, 970×250, 980×120, 930×180. The banners you can upload should be either static images (jpeg, PNG, etc) or animated images (gif).
Will I receive information about the campaign?
During the campaign you will see detailed information about how well the campaign is doing. After the campaign we will send a report that has even more information that can help you plan future campaigns.
What if the whole budget cannot be depleted?
If you have set budget that our system cannot successfully spend we will refund you after the campaign.
Do I need to pay a monthly fee to use your platform?
You will not have to pay any fixed monthly fees to access our systems.
Do I need to have a minimum budget spent to use your platform?
You will not need to have any commitment to use our platform. The only restriction is that your campaigns minimum budget has to be 100€.
Can I cancel my campaign?
Currently you can’t cancel the campaign from your analytics page. This feature will come soon. If you need to cancel your campaign, let’s say because you sold out your resources, then please let us know by e-mail firstname.lastname@example.org.