Online advertising tools don’t have to be expensive or complicated to do their job well. In fact, some of the best advertising tools are free, appropriate for marketers who have just started building a marketing portfolio, and irreplaceable for experienced marketing specialists.
Most Google advertising tools, for instance, Google AdSense or Google AdWords Keyword Tool are free, but still perform superbly and are many marketers’ favorite. Keep in mind that the free AdSense refers to “free participation”, and not to “free ads” or “free traffic”.
The same goes for Facebook advertising tools, which make managing social media campaigns a breeze. If you take the example of Facebook Ads Manager, you’ll get the idea that an effective tool doesn’t need to be labyrinthine at the same time.
Facebook makes managing your ads with this tool so simple, providing a quick learning guide of just a few steps, that you will miss on many of its benefits if you don’t include it in your campaigns. It’s basic and straightforward – one of the best advertising tools for small businesses, with an amazing audience outreach you can tailor by key demographic qualities.
What do these major platform tools have in common?
- Both provide a slow learning curve so that you can build your knowledge sequentially.
- They help you set up and start campaigns, as well as manage and track them.
- They provide measurable results.
This is an important benefit if you are just getting started and you don’t know your audience in depth. Most importantly, and as a general rule, they offer free trials, which makes them an outstanding business asset when you are just getting started, and could use a boost by any injection of value you can get hold of.
Let’s look into some more details about these simple advertising tools and learn how they can help you improve your campaign results.
Google Advertising Tools
If you are a newborn business, organic traffic can be a challenge. Consider getting those traffic metrics up by using paid search engine marketing options. Google advertising tools are the most common choice for the majority of campaign specialists, for obvious reasons.
Google AdWords, the Google AdWords Keyword Tool and the Keyword Planner can provide a stream of lucky breaks. As a powerful combination, they can assist you in finding series of keywords which you can use to target relevant audience and pull in paid traffic, as well as to create content that will improve the organic traffic results.
To learn more about the audience visiting your pages, if you don’t already have one, get a Google Analytics account. It’s a must-have for getting to know and see:
- Customer demographics
- Top performing content
- What devices your audience uses
- How much of that is mobile usage
- Which traffic sources drive most visitors to your website
- Social engagement analytics metrics
- Where and when leads convert to customers.
Don’t forget about Google Insights and Google Alerts. These advertising tools are not typically on the top of a marketer’s head but still provide valuable knowledge about keyword trends and help you perform competitive brand analysis by seeing what’s happening with the competitors.
Google tools are a strong contender for the first place among PPC advertising tools because they can help you learn a lot from your competitors. Your niche will typically include people who have already “been there and done that”.
Why do the same all over again, when you can gather and polish their insights?
Therefore, investigate keyword-related Google search results, and look into ad details, such as copy, templates, and previously included information to find out what works and what doesn’t.
Social Media Advertising Tools
Apart from using generic Facebook advertising tools, you can enrich your online advertising assembly by including some of the social media platform managers, which either help you improve Facebook ads management or create integrated marketing campaigns for several other platforms.
Social media advertising tools automate many of the processes you will need to do manually if you choose to go without them.
Pay attention that not all of them are free, though, so you might want to use the free trial option at first to see what works best when looking for a penny-wise option. AdEspresso, for example, comes with a free-of-charge complete tutorial about creating your very first Facebook campaign and is a great advertising tool for managing Facebook ads on a budget. Hootsuite is another excellent automation tool, which lets you schedule posts and optimize ads across a variety of social media channels. It works on a massive scale, too, so when your business grows, you can delve into the more robust capabilities and include more team members. For e-commerce, check out Buffer, which has an Instagram-specific feature that can be crucial for cross-channel advertising campaigns.
Graphic Design Tools
Automation, analytics, and research are not the only areas of digital advertising that will ask for your attention.
Another way to impress your audience is by making your campaign visuals aesthetically pleasing.
While creating and editing a high-quality video may be too much and is best left to a professional, there are a number of simple graphic design tools that can instill a dose of life and elegance into your online visual presentation.
Canva provides a simple photo editor which lets you play with fonts and color palettes. This will be just the right way to get you started as you try to push those Pinterest posts up by giving them brand-specific looks that will capture your customer’s attention.
You don’t necessarily need to pay for Photoshop licenses to get enhanced photos. Besides Canva, there are other alternatives, such as Buffer’s image editing tool Pablo or Gimp, a very popular open-source photo editor that has been around for a while and is still doing well.
Among the ocean of online advertising tools, it’s difficult to pick the best ones. The choice can be even more daunting when you are on a tight budget and try to implement as many outreach channels as possible within the limits. If you are interested in learning how to improve your campaign results by making difficult things simple in less time, have a look at Frank’s powerful automation features.